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Search Engine Marketing

Search Engine Marketing (SEM) or Internet Marketing is a method of increasing your website visibility in the Search Engine Result Pages (SERPs). Soppnox Solutions is specialized in Search Engine Marketing (SEM) and delivering the SEM solutions to our national and international clients. Soppnox Solutions team of search engine marketing (SEM) professionals is always welcome to take search engine marketing challenge. At Soppnox Solutions we have 4 full time search engine marketing experts and sometimes we work with our extended resources of search engine marketing professionals located in other sates of India.


For Search Engine Marketing (SEM) Soppnox Solutions follow these three SEM methods:


Key Phrase Research:

This Key Phrase Research strategy for diving potential customers to your website is an important part of our SEM strategy.


Search Engine Marketing (SEM) Discovery:

This is the main important part before starting any SEM process. Under this process Soppnox Solutions records your current traffic and analyzes your current website marketing position including your competitors website ranking and traffic analyses. After going through may search engine marketing analysis we plan Search Engine Marketing (SEM) strategies for your website.


Search Engine Optimization:

SEO or Search Engine Optimization is the process to improve your ranking for any specified keywords in the Search Engine Result Pages (SERPs).There are several steps involved in this process like rectifying your website structure, content rectification for the website visitors.


Search Engine Advertising:

The Search Engine Advertising is based on two main models. First Advertising Model is Pay Per Click (PPC), in this process you need to pay to the search engines for your advertisement for any specific targeted keyword. This is the process of getting guaranteed high ranking in the ad displayed in the search engines. Second Advertising Model is based on Content Context, in this model many search engines like Google, MSN, Yahoo have partner website for specific content. The partner website of these search engines are agree to place content specific ads to their website on a specified place.


Paid Inclusion:

Most of the Search engines support paid listing of your website to the natural search index commonly known as organic search result. Only Google Search engine dont support paid inclusion for their natural search index. When the new website is launched search engines programs called search engine spiders or website crawlers automatically discover the newly launched websites and index their website content.